Tuesday, July 31, 2012

Product Training: How the Big Box Store Match Work

Background:  Shelf Reliance sells a few packages at “Big Box Stores”.   These packages and other items have been awesome for home party consultants, because people get introduced to Shelf Reliance from “Big Box Store” and want to learn more/buy more products.  I have personally had a TON of business from people who have seen our products at “Big Box Store”.  The other thing that selling through “Big Box Store” does for home party consultants is it allows up to give our customers an AWESOME deal.   

Things go know about the “Big Box Store” Price Matches
1.      These packages are found on the home party price list under “Specialty Packages” page  of the 6 of the Home Party Winter price list.  Please note that there is NO retail price on these packages.  Other items that are for sale from “big box stores” such as individual buckets or emergency supplies are found in their regular place on the price list.  It is also a good idea to look for them on the addendum.    
2.      These packages are NOT in the catalog
3.      These packages are NOT available through your Consultant URL
4.      These packages are an AWESOME good deal!
5.      The contents of these packages can be found on the Packages PDF.
6.      If “Big Box Store” Price runs a short term Shelf Reliance special then you will see it in the news feed, and you will be able to offer it to your customers as well.
7.  The price matches are calculated to be less expensive than the big box stores including the shipping that your customer will have to pay.  So the total price will be cheaper, sometimes the home party price is literally a penny cheaper but ALWAYS consultants can offer customers a cheaper price.
8.   So what is the cost with tax and shipping?  That is a good question, and the answer is it depends on where you live.  Tax is calculated based on your address, some of us pay more sales tax and some less, so I always advertise the price without tax and shipping.

How to sell the “Big Box Store” Price Matches
I really like to make sure my customers know what the best deals are.  Often the “Big Box Store” Price matches are the best deals.  (anyone remember the chicken and beef package?  What an awesome deal).   
1.       At parties I have a flyer at the front of every binder that I call the “Best Deals” or sometimes “Unadvertised Specials”  this is a flyer that contains a description of a few of the “Big Box Store” Price matches and their price.  You can find a copy of my current “Unadvertised Specials Flyer” here.   At a party when I am walking the guests through the binder I say “I always want to know what the best deal is, so I have studied the price list and discovered the best deals.  Each of these deals off you a significant saving.  For example….”
2.      To my existing customers:  I send out a newsletter once a month with the sale items for the month, a recipe, and any great deals they need to know about.  I always include one of these deals. 
3.      Screaming Deals:  This is something Sariah started has passed down to member of her team (that is me and you).  This is an e-mail that Sariah writes about one of the “Big Box Store” Price matches highlighting one specific product.  The screaming deals have been very effective. 
4.      Recommend the packages when customers are buying a portion of it.   I often have guests at parties that order a couple of the items in a package.  Almost always if they are ordering 4 items in the package (of 6) it is only a few more dollars to get the package.  I say to the customer “I noticed that you are getting the peaches, pineapple, mangoes, bananas.  Those four together cost $111.16.    I think you might be interested in the tropical fruit package, it comes with all of those plus pears and apricots and it is only a few dollars more.  It is $118.70.”  I have never had a customer turn it down and it teaches the customer that you are looking out for them, and that Shelf Reliance products are a great deal. 

Monday, July 16, 2012

Shelf Reliance Party Idea: A Sun Oven Party

At one of my recent parties the host asked me to bring my sun oven.  She held the party just so she could buy the sun oven at ½ price.  And I have to admit that a sun oven for only $164.96 is pretty darn amazing.    It was a great addition to my party.  If you have a sun oven I would definitely take it to your next party.

I made Rosemary Olive Oil Bread in the sun oven earlier in the day.  (remember that the sun oven works best in the last morning/early afternoon).  I also brought balsamic vinegar and olive oil to dip it in.  I brought my sun oven roasting pan to the party.   I had 1 guest purchase, and 2 guests schedule parties so they can get a sun oven at ½ price (the July special)

How I set up: 
I set up the sun oven at the front of the room and placed it on the floor.  I pointed it toward the ceiling light as if the ceiling light was the sun.    

What I said: 
The guests were super interested in the sun oven.  As the guests arrived they stated munching on the bread.  (one guests said it was like a fancy restaurant) Before the party started I had them munching on the bread and the host  kept telling everyone that I baked it in the sun oven.
Before I could say anything about it they started asking questions. 

Here are the basics of what they wanted to know.
1.     How the sun oven work?   The sun oven uses the energy of the sun to cook like a convection oven.  The large reflectors focus the sunlight into the baking chamber, heating it up to 350 degrees in about 20 minutes.
2.      Will it work in the winter?  Yes the sun oven works when it is sunny.  If there is enough sun to cast a shadow then there is enough sun to cook in the sun oven.  Be sure to check the weather report.  You don’t want to cook half way into your cooking time and then have a rain storm come through, blocking all of the sun.
3.      Can you cook meat in it?   Yes.  If you can cook it in your regular oven you can cook it in your sun oven.
4.      How is cooking in it different from cooking in your regular oven?  It is harder to burn things in the sun oven.  Items cooked in the sun oven raise faster (think bread) and say moister.
Other things I told them:
1.       How to set it up.
2.      When to use the leg.  Use it in the winter months to point the sun oven at the sun, which in lower in the sky.
3.      How to use it like a slow cooker.  In the morning aim the sun oven at where the sun will be at 12:00 noon.  Add the food to the sun oven.  Let the food cook as you would in a slow cooker (I even use my slow cooker insert in the sun oven).  Do not reposition every half hour. 
4.      How to use the sun oven like a regular oven.  Set the oven up by pointed  it at the sun.  You should have equal shadows on each side of the sun oven.  Preheat 20 minutes (with the glass latches closed)  when temp reaches 350 add food.  Cook the same time you would in the regular oven.  Every 30 minutes re-aim at the sun. 

5.      How to get it ready the first time:  Remove the blue film.  Preheat oven.  Fill pan with hot soapy water.  Place in sun oven until water is HOT and glass is covered in condensation.  Use the water to wash the inside of the sun oven.  NEVER put cold water on the hot glass!!!! Hot glass and cold water almost always lead to cracked glass.   

Shelf Reliance Party Idea: Hawaiian Luau

Luau Menu:  

Aloha Chicken Salad  (use FD pineapple, FD onions, FD chicken)

Decorations:  Hand out plastic leis at the door. 
Give door prizes for guest that wear Hawaiian shirts.

Still Learning

One of my favorite books is Atlas Shrugged by Ayn Rand.   (It is a pretty political book, if you hate it sorry).  There is one quote that really stands out to me. 

“If you don't know, the thing to do is not to get scared, but to learn.”

When I first started with Shelf Reliance there was a lot I didn’t know.  And sometimes I felt left out because I didn’t know. I was scared that I would screw up because I didn’t know something.    But I decided that the only way to get over my fear was to learn.  So I did. 
 I did a comparison of  food storage companies and products. 
 I asked a lot of questions.  I read everything, some times a couple of times. 
 I did experiments (Like the water filter mountain dew test—I figured if the filter could get all the chemicals out of mountain dew it could get anything out of water).   

And I learned.  I try to share everything I learn with you so can learn quickly what it took me a long time to learn.   

I’m still learning.  One of the things I’m trying to learn is to be a better recruiter. 

I know that there are some rock-star recruiters in Shelf Reliance (and even on my team) so I asked some of them how they do it.   Here is what they said.

Rachel Mano telling them how easy it can be

Amber Pearce I've added an extra item on my hostess check list. I have them watch our opportunity DVD before the party and tell them if they decide to consult we
will make their party a kick off party instead. Signed up my last 3 hosts
this way!

Chad Mano Here's a real tip. Now that you're successful go back and talk to the friends and family who weren't interested before. In the past two months we've had three family members sign up (not all to our 1st level though), one old college friend, and one friend of one of one of Rachel's college roommates. With a track record now they seem to ignore the fact that they think we're insane.

Rebecca Powell I work hard to recruit off of my Q customer list telling them they have already fulfilled the only requirement to receive commission as a SR consultant (besides purchasing their kit) and I like to say, "If you don't sell to your family and friends, someone else will. So it might as well be YOU!"

Over the next couple of weeks I’m going to try all of these things.  I challenge you to try them too. 
Remember:  “If you don't know, the thing to do is not to get scared, but to learn.” Ayn Rand, Atlas Shrugged