Wednesday, February 22, 2012

Day 22 Write an Awesome Customer E-Mail

Today’s Task:   Create a customer e-mail template            

Keeping in touch with your customer base is an excellent way to increase your personal sales. 

Why e-mail your customer monthly?
·        Keeps your customers aware of you.  Next time they think about purchasing they will think of you.
·        Provides customers updates of the best deals.  (Customers don’t want to look through the price list to find the best deal.  They want you to tell them what the best deals are)
·         Helps you decide what products you are going to focus on this month at parties.  I find when I am doing a party and I say  “the best deal this month is….” then I sell a lot of that product.

What should a customer e-mail include?
·        The current sales or promotions clearly described.
·        Links to any product you are highlighting OR a clear description of how to purchase.
·        Your contact information.
·        Something fun, like a recipe or preparedness tip.

What customer e-mails should NOT include:
·        A copy of the Shelf Reliance customer newsletter.  They already get this.  You don’t need to pass it on. 
·        Typos.  Eeek!   Be sure to have someone else read through it before you send it.
·        Lengthy explanations—e-mail is an instant way to communicated and because of that people tend to skim long e-mails.  Keep your e-mails short. 

When should you send customer e-mails?
·        Around the 10 of the month.  It is tempting to e-mail your customers on the first of the month?  Don’t do it.  Why not?  Because Shelf Reliance e-mails theirs out the first of the month and Shelf Reliance often comes out with specials during the first week.  Your customers do NOT want you to e-mail them 3 times a month.  1 e-mail is sufficient.  So you need to make sure that anything you want to say is in that e-mail.  By waiting until about the 10th you will be able to let them know about everything at once.

Today’s Worksheet: 

Develop a customer e-mail template.

Example:   My enroller Sariah writes awesome e-mails.  She sends them down to her consultants so that we can change the contact info and send it to our customers.  As a team leader this is an excellent idea.  You have already written the letter why not share it with your team?   Even if you are not lucky enough to be on Sariah’s team you can learn a lot from how she writes her customer letters.

**I get asked a lot how I find great deals to pass on to customers.  I find them two ways.  I pay attention to the news feed AND I search the price list. 

*I used this letter with Saraih’s permission.

The deal in this e-mail is no longer available so I have removed the specifics.   This deal was not avaialbe online.  If it had been than the link to purchase it would have been included.


Dear Thrive Customer:

I found a screamin' deal! I love when I find these amazing deals on Thrive food.

 As your personal food storage consultant I truly want each of my customers to be thoroughly prepared with the best long term food on the market.  I was scrutinizing our home party price list this weekend and found this FABULOUS deal for anyone who wants to order through me! You won't find this deal anywhere else. Only through an Independent Consultant.

The THRIVE™ XXXXXXX  Pack contains one #10 (gallon size) can of each of the following:

   Freeze-Dried XXXXXXXXX (48 servings)
   Freeze-Dried XXXXXXXXX (45 servings)
   Freeze-Dried XXXXXXXXX (50 servings)
   Freeze-Dried XXXXXXXXXX(49 servings)
   Freeze-Dried XXXXXXXXX (43 servings)
   Freeze-Dried  XXXXXXXXX  (48 servings)

For only $XXXXXX! Blueberries alone are $41.29!  You save $62.64 or 36% off home party pricing! Its like getting 2 cans of fruit for free.

As always call 
xxxxxxxx or email me at xxxxxxxxxxx  to place your order on this Fruit Variety Pack. If you want to see what else is in the Thrive food line visit my URL.

Throw any of the fruit into this granola recipe for a satisfying whole grain breakfast or quick snack on the go.

Coconut Almond Fruit Granola
Yield: 6 cups

2 cups THRIVE Quick Oats
3/4 cup slivered almonds
1/2 cup sweetened flaked coconut
1/2 cup raw cashews
1/3 cup THRIVE Brown Sugar
1/2 teaspoons ground allspice
1 ½ teaspoon ground cinnamon
1/4 cup (1/2 stick) unsalted butter
2 tablespoons honey
¼ cup THRIVE freeze dried Strawberries
¼ cup THRIVE freeze dried Raspberries
¼ cup THRIVE freeze dried Blackberries

Preheat oven to 300°F. Mix first 7 ingredients in large bowl. Melt butter with honey in heavy small saucepan over low heat. Pour over granola mixture and toss well. Spread out mixture on baking sheet. Bake 20 minutes, stirring occasionally. Continue to bake until granola is golden brown, stirring frequently, about 15 minutes longer. Cool on the baking sheet. Toss with freeze dried fruits.  Can be made 2 weeks ahead. Store airtight at room temperature.

Suggested serving options: serve over milk or yogurt or eat as a
snack on its own.



     Today’s Notes 

Don’t spam your customers.  Remember what your goal is.  You want to let customers know about great food storage deals.  My rule is 1 e-mail a month.  I only send one, that way they know that what I have to say is important.  The only exception I make to that rule is for the black Friday sale in November.

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